discussionIndustry Verticals · FinTech & BankingsituationalFintechUser Feedback

Bank of America Phone Menu Prevents Reaching a Representative Within 20 Minutes

A Bank of America customer trying to prevent a card from being cancelled for inactivity gave up after 20 minutes of navigating the phone prompt system without reaching a representative. The failure caused the customer to simply let the card lapse rather than continue fighting the IVR.

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