In-Store Discount Verification Fails When Mobile Signal Is Unavailable

Retailers that require customers to receive a verification code on their phone to redeem discounts create a systematic barrier when in-store cellular coverage is poor or absent. Veterans and other eligible groups repeatedly lose discounts they are entitled to because the verification system is incompatible with the physical environment where it must be used. The only offered remedy — a round-trip drive to the store — is disproportionate to the error.