Industry Verticals · E-commerce & RetailstructuralFintechB2C

Lowes credit card sign-up pitch presents capped dollar discount as a percentage off

Customers are pitched a 20% discount for opening a Lowes card, then receive only an up-to dollar cap (e.g. $100) regardless of basket size. The cap is not disclosed before approval, and the credit application cannot be reversed once submitted.

1mentions
1sources
4.8

Signal

Visibility

4

Leverage

Impact

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