Bank pre-qualification tools mislead consumers into credit score-damaging denials
Bank pre-qualification tools present targeted credit card offers to consumers implying approval likelihood, but then trigger hard credit inquiries and issue denials based on criteria never disclosed to the applicant. The consumer suffers a credit score reduction with no benefit and receives vague denial reasons that cannot be acted upon. This gap between pre-qualification marketing and actual underwriting criteria is a structural deception in retail credit distribution.
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