Industry Verticals · FinTech & BankingsituationalFintechB2CBilling

Banks Enforce Undisclosed Lifetime Bonus Restrictions on Business Account Promotions

Truist denied a business account opening bonus by invoking a lifetime eligibility restriction that was absent from the written promotion terms. The customer met all stated requirements including the direct deposit threshold and prior account closure period. Undisclosed retroactive restrictions undermine trust in bank promotions and have no straightforward consumer remedy.

1mentions
1sources
4.4

Signal

Visibility

4

Leverage

Impact

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