discussionBusiness Operations · Startup & Founder OpssituationalAnalyticsB2BSAASPricing

True Customer Acquisition Cost Unclear When Founder Time Is Included

Founders often undercount their true cost per customer by excluding their own time from CAC calculations. This discussion prompt surfaces a real blind spot in early-stage unit economics. No specific software problem is articulated but the question represents a common founder measurement gap.

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3.5

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