Gap Between Informal Predictions and Actionable Prediction Market Trades

Retail participants in prediction markets often have directional views on future events but lack the knowledge or tooling to map those views onto specific tradeable contracts across platforms like Kalshi or Polymarket. The cognitive gap between 'I think X will happen' and 'here is the specific contract and position size that reflects that belief' causes potential traders to stay on the sidelines. This friction is compounded when predictions could translate across multiple asset classes — equities, options, and prediction markets simultaneously.